La Argentina

CAMPAIGN SS2017

La Argentina is a men’s fashion brand from the province of Tucumán, heavily influenced from the latest European trends. The main objective: increase brand awareness on a national level.

YEAR
2016
DELIVERABLES
Fashion Campaign
Creative Direction
Art Direction

La Argentina,
world men.

The SS17 Campaign was developed for La Argentina inspired by men of the world. We created both the campaign art as well as the lookbook for the summer/spring collection. A new design aesthetic as well as a new target segmentation strategy for social media were also introduced.

World Men
SS17

An old house from 1780 was chosen as the backdrop, located in San Isidro. The name of the campaign, “World Men” was inspired by the cultured Argentinean man, who travels around the world but never forgets where he comes from.

Social Media

The main goal was to find a new aesthetic to communicate via social media, considering the brand didn’t have a defined look before our arrival. We quickly defined a new look for the brand directed towards men.

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