Citroën

GAMING APP . WEBSITE . SOCIAL

Citroën, the leading brand in the automotive industry decided to play with one of Argentina’s leading soccer teams: Boca Juniors.

YEAR
2015
DELIVERABLES
Creative Direction
Art Direction
Website
UI/UX
Gaming
PROJECT
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Citröen, let your passion take you.

Lapasiontelleva.com was the platform where some of the world’s biggest football fans were able to play an online trivia game about their favorite club, players, and Citröen. Winners were given tickets to see Boca Juniors play at their stadium, la Bombonera.

Citröen and its passions.
We play with the best the world has to offer.

In addition to promoting the partnership between Boca Juniors and Citröen, we developed a website where all the brands top football sponsors can be found. Such as Paris Saint Germain, AS Roma, Olympique de Marseille, Celta de Vigo and Arsenal FC.




GO TO WEBSITE

Gaming experience designed for all platforms.

When we designed the wireframe for Citröen’s gaming experience we thought it should easily adapt to multiple platforms; considering its users were much more active on cell phones and tablets rather than desktop computers and laptops.

Citröen Social Media

Besides the development of Citröen’s gaming experience, we took the liberty to construct an identity that was featured throughout Facebook, communicating to more than 9 million followers.

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